Two Laptops.
Two Cell Phones.
A Vision for What’s Next.

In 2018, Rick got a phone call. A United Van Lines agent had exited the Reno market, and United wanted to know if he’d step in. He happened to be in Reno when the call came — took it as a sign. Two guys, two laptops, two cell phones. Eight years later: three locations, nearly 80 employees, and a growing commercial operation spanning Nevada, Idaho, Washington, and beyond.

Rick has been in the industry 40 years. The first 34 were largely the same. The last four have been a different game entirely. Remote work, post-COVID, gutted the relocation market. Younger generations don’t accumulate — and when they do move, it’s pods or U-Haul. Corporate moves are down. Military is down 11% year-over-year for three straight years. Household goods, as a primary revenue model, is becoming a liability.

OneRelo’s response has been deliberate: build commercial and logistics alongside — and increasingly in place of — traditional household goods. Today that means Final Mile, 3PL, FF&E for hotels and hospitality, lab and hospital relocations, and commercial office moves. Revenue from commercial is growing year over year. Rick sees it eventually overtaking what household generated for four decades.

The Amazon effect is real. Customers want proposals immediately, resolutions immediately, and moves on 72-hour notice — sometimes less. OneRelo received notification on a Friday for an office move the following Monday. Remote work didn’t slow customers down. If anything, it gave them more time to scrutinize every detail of every job.

If there’s one thing both Rick and Jordan would change with a magic wand, it isn’t billing or software. It’s the labor market. Boomers are retiring. Gen X is established. Younger workers, broadly, aren’t drawn to physical labor. And the regulatory layer compounds everything — DOT standards, background checks, drug testing, English proficiency requirements for drivers — all colliding with marijuana legalization at the state level.

“It’s legally available,” Rick notes. “But it doesn’t mean you can get in a truck the next day and drive down the road.”

No-shows to interviews — even after hire — have become a routine part of the week. One new employee in Boise was supposed to start the day of our conversation. They never showed.

Rick is direct: “If you’re a moving and storage company today who has decided not to adopt some aspects of AI, you’re probably starting your close-down.” OneRelo uses AI for marketing, lead generation, stakeholder identification, and content. They treat it as infrastructure.

On the warehouse and asset side, adopting Glimpse Capture replaced what had been a cumbersome legacy module — and with it, a conference room stacked “a foot to two feet high” in paper receiving reports.

What OneRelo values most isn’t features — it’s responsiveness. When they need a change, they pick up the phone. It gets implemented, often within the hour. That kind of turnaround is unheard of in enterprise software.

Rick frames the relationship around a single word: collaboration. “The ability to communicate effectively and collaborate to achieve solutions — that, to me, is the pure essence of our relationship.”

For operators used to hearing “we’ll put that on the list for next year,” it’s an anomaly.

Rick sees a market that will increasingly look like what OneRelo has been building: commercial-first, logistics-forward, selective on household. Operators who don’t pivot will lose volume on every front — residential, corporate, and international.

“Companies are now hiring in-country,” he notes. “Tax implications, governance, complexity — it’s become very expensive to move people around the world. The traditional model for international relocation is eroding too.”

But Rick ends on optimism — and it lands.